Ruslan Kravchuk

Strategic People & Culture Leader

LinkedIn

About

Highly strategic and impact-driven People & Culture leader with nearly a decade of experience spearheading HR initiatives in fast-paced tech environments across Europe. Proven expertise in organizational design, talent acquisition, and cultural transformation, consistently delivering measurable results such as 95% headcount growth and significant improvements in retention and eNPS. Seeking global TA/HR leadership roles in Tokyo- or EU-based tech companies where a remote-first and culturally aligned approach can drive significant business impact.

Work Experience

Head of People & Culture (Head of HR/Executive HRBP)

Playson

Sep 2019 - Jul 2025

EU, Remote, EU

Led and scaled the People function for a remote-first B2B tech company with 200 FTE and a 15-member team, partnering with leadership to drive talent, engagement, and cultural transformation through data-informed practices that enhanced SDLC and TTM.

  • Drove 95% headcount growth within one year, primarily at senior/staff level, by leading EMEA-wide TA function, building an 8-member TA team, and optimizing time-to-hire by 24% through CRM and dashboard implementation.
  • Spearheaded the transition to a Spotify-inspired flat organizational structure, improving SDLC and reducing time-to-market, and oversaw end-to-end hiring strategies across EMEA, LATAM, and APAC, including high-scale cultural/operational transitions for acquired game studios.
  • Designed and launched a 9-box matrix-based performance review system and company-wide engagement/pulse surveys, coaching senior managers on OKRs and DEI engagement to align teams with strategic priorities and track progress.
  • Implemented HiBob HRM system and CRM automation for recruitment, deployed feedback/budget management tools, and led compensation planning and global salary benchmarking across 15 countries during high-growth phases.
  • Championed global cultural alignment across 15+ countries during rapid scaling and crisis transitions, improving retention by +10pp YoY and increasing eNPS by 140% through strategic relocation programs and mental health support.

HR Lead

Livingston Research

Jul 2017 - Aug 2019

Kyiv, Kyiv, UA

Served as a strategic partner to founders of a B2C EdTech company, scaling product, marketing, and operations teams globally while integrating HR as a critical function to attract, engage, and retain top talent for 150 FTE.

  • Supported 5x company growth, tripling team size within two years by designing internal HR and onboarding frameworks from scratch.
  • Reduced employee turnover by 20% and improved eNPS by 40 points through strategic HR initiatives and talent management.
  • Sourced and successfully hired top executive talent across key departments, directly contributing to organizational leadership and growth.

Recruitment Manager

Livingston Research

Apr 2016 - Jul 2017

Kyiv, Kyiv, UA

Built and scaled a freelance workforce to over 4,000 contractors within one year by redesigning the strategic hiring funnel, automating processes, and enhancing onboarding.

  • Reduced time-to-hire by 24% and increased hire rate by 35% through strategic hiring funnel redesign and automation.
  • Boosted freelancer platform engagement by 15% by implementing a success enablement team and optimizing user experience.
  • Designed and implemented fraud prevention logic, safeguarding platform integrity and ensuring high-quality contractor engagement.

Education

International Economics

KNUTE

Sep 2017 - Aug 2018

Kyiv, Kyiv, UA

International Economics

KNUTE

Sep 2013 - Aug 2017

Kyiv, Kyiv, UA

Certificates

Operations Manager

Felicia Guity

Jan 2023

Leadership Training Courses

Hill Training Ltd

Dec 2022

Indigo Tech Recruiters School

Ukraine

Jan 2020

Employer Brand Management

LABA, Ukraine

Jan 2019

Human Resources Management

LABA, Ukraine

Jan 2019

7 Habits of Highly Effective People Course

American Councils Ukraine

Jan 2018

Awards

EGR “Employer of the Year” Award

EGR

Jan 2020

Received industry-recognized award following successful EVP strategy design and rollout, showcasing excellence in employer branding and talent attraction.

Languages

Japanese (Basic) , English (Fluent) , Ukrainian (Native) , Russian (Fluent) , German (Basic)

Skills

HR Systems & Tools

  • HiBob HRM
  • Jira
  • Confluence
  • LinkedIn Recruiter
  • Employer Brand Platforms
  • Miro
  • BambooHR
  • Ashby
  • Recruitee
  • BreezyHR
  • Cleverstuff
  • CRM Automation

People & Culture Strategy

  • Organizational Design
  • Workforce Planning
  • Talent Strategy
  • EVP Design
  • Cultural Transformation
  • Change Management
  • DEI+BEL Frameworks
  • Performance Management
  • Engagement Surveys
  • Compensation Planning
  • Global Salary Benchmarking
  • Succession Planning

Talent Acquisition

  • End-to-End Hiring Strategy
  • Senior/Staff Level Recruitment
  • Employer Branding
  • Recruitment Funnel Optimization
  • Time-to-Hire Reduction
  • Headcount Growth
  • Executive Search
  • Freelance Workforce Scaling

Global HR Operations

  • Global Mobility
  • Crisis Management
  • Retention Improvement
  • eNPS Enhancement
  • Policy Redesign
  • HR Operations
  • International HR

Leadership & Development

  • Team Leadership
  • Executive Coaching
  • Manager Development
  • Goal Setting (OKRs)
  • Cross-functional Collaboration
  • Strategic Partnerships

Data & Analytics

  • Data-Informed Practices
  • HR Metrics
  • Dashboards
  • Reporting & Analytics
  • KPI Tracking